Cost of a Domain Name


	Second Quarter Sedo.com Report CAMBRIDGE, Mass.--Sedo, the leading online domain marketplace and monetization provider, today announced the results of its Q2 2010 Domain Market Study, revealing domain industry trends and changes, based on Sedo's marketplace. Approximately 11,000 domains changed hands via the Sedo marketplace throughout the quarter, accounting for almost $22 million in transactions. Showing a steady rise in domain sales for four quarters in a row, coupled with increased interest in individual markets, the domain market is well positioned for continued growth for the remainder of the year. "While the economy is still emerging from the downturn, Sedo continues to show positive growth, revealing a strong and steady domain market that will help to fuel future economic growth" Highlights of Sedo's Q2 2010 study include: * A total of 11,146 domains sold on the Sedo global domain marketplace during the quarter, showing continued growth in the domain market compared with Q2 2009; * Despite the introduction of new extensions, the .com remains the most popular TLD extension, accounting for more than 46 percent of total sales on the Sedo marketplace and 74 percent of all generic TLD sales; The average price of a .com domain was $2,401; * Among ccTLDs, the .de extension remained the most popular, accounting for 64 percent of ccTLDs sold. The .co.uk and .eu extensions both took second place, each representing 15 percent of sales on the marketplace; * Offer-Counteroffer sales are the most prominent sales type. Selling fixed price domains has become the second most popular, due to the increased usage of Sedo.com's "Buy it Now" option. In alignment with the current stability of the domain market, Sedo witnessed solid sales of generic (gTLDs) and country code Top Level Domains (ccTLDs) this quarter, including Cgm.com for $365,000 and Monalisa.com for $200,000. The Sedo marketplace saw new TLDs appearing in the Top 20 like .co.uk, .me and .tv, which contributed to one of the most well rounded Top 20 lists to date. It is suspected that this new trend may be attributed to the increase in small businesses looking to target more local visitors and to the increase in media coverage surrounding TLDs like .me and .tv, which work well for marketing and branding strategies. "While the economy is still emerging from the downturn, Sedo continues to show positive growth, revealing a strong and steady domain market that will help to fuel future economic growth," said Jeremiah Johnston, Chief Operating Officer at Sedo.com. "Companies and individuals across the globe are now looking at domain names as a critical component to the success of their marketing campaigns. With so many easy-to-use tools and options available to our members, Sedo is the perfect choice for anyone looking to invest in a comprehensive domain name strategy." Sedo's complete report can be found online at: http://sedo.com/fileadmin/documents/pressdownload/Q2_MarketStudy_2010_US.pdf About Sedo Sedo, an acronym for "Search Engine for Domain Offers," is the leading domain marketplace and monetization provider. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 16 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals. Sedo is owned by Sedo Holding AG (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com). For additional information, please visit them online at www.Sedo.com or on Facebook at www.Facebook.com/Sedo and on Twitter at www.Twitter.com/Sedo.